As the healthcare industry shifts from volume to value, online physician reviews are becoming mainstream and are how medical practices are increasingly being discovered and judged. How do you manage the physician and practice’s reputation created by this data? The University of Utah Health Care set up a process for physicians to be reviewed by their patients. They found 6 key strategies for making this successful, therefore creating improvements in the practice. The reviews create healthy competition amongst the providers and in turn “drive improvements in patient satisfaction.” They are a wonderful way to see how your patients see your practice.